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No magic and sparkle for Marks & Spencer as retailer set to report miserable Christmas sales figures

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No magic and sparkle for Marks & Spencer as retailer set to report miserable Christmas sales figures

Its glamorous Christmas advertising campaign promised magic and sparkle but the festive trading period was no fairytale for Marks & Spencer.

The high street retailer is this week expected to report a disappointing Christmas trading period, with last-minute price cuts failing to halt the slide in sales.

Today's Sunday Times reports that city sources believe clothing and homeware sales may have dropped by up to 1.5 per cent over the festive quarter, despite discounts as high as 30 per cent.

This is worse than the 0.5 per cent drop predicted by analysts last month, although food sales are forecast to rise 2 per cent.

Due on Thursday, the results will highlight M&S as "one of the high street's big Christmas losers," the Sunday Times wrote.

Marks & Spencer unveiled its autumn/winter clothing range last May, trumpeting a renewed focus on quality, in a bid to turn around two years of disappointing Christmas clothing sales.

In November the company launched its high-profile Christmas advertising campaign, 'Believe in magic and sparkle', created by RKCR/Y&R and starring Rosie Huntington-Whiteley, David Gandy and Helena Bonham Carter.

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BMF launches Weight Watchers New Year campaign

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The creative has been designed by BMF

BMF is to unveil its 2014 New Year campaign for client Weight Watchers. The creative utilises the slogan “Awaken Your Incredible,” supported by a new logo, website, TV spots and a “motivational manifesto”.

Michael Burgess, Weight Watchers general manager, marketing said: "Weight Watchers is founded and built on the truth that the only lasting weight loss solution for you, comes from within you. The core creative idea has hope and flexes the motivational muscle.”

He added: "'Awaken Your Incredible' sets out to make people believe in themselves, reminding them that they can embrace a healthier lifestyle by calling upon their fighting spirit, with Weight Watchers being the brand they turn to when they want to feel good about themselves again."

The online execution has been designed by Reactive, featuring an interactive film-maker tool due to launch in February.

The execution, developed by Naked, rolls out across TV, direct mail, digital and PR channels.

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OMD appoints new head of strategy

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Bronwyn Cooper

Bronwyn Cooper has left Ikon to join OMD as strategy group head.

At Ikon she formerly worked on accounts for CBA Group and Westfield.

"I'm very excited to be joining OMD at a time when specialist skills and breadth of resource make a real difference to the business results agencies can deliver to their clients,” she said.

“OMD certainly has both in spades, and I hope that my experience and background will complement their current and future offering."

Gavin Gibson, OMD national head of strategy said: "Bronwyn is an incredible strategic mind who brings a lot of experience in developing innovative business solutions for clients, and challenging category convention. I couldn't be happier that she is now a part of the OMD family."

Cooper will be based in Sydney, working alongside Gavin Gibson, national head of strategy.

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M&C Saatchi unveil creative for Sony’s new camera range

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The creative features base jumper and parachutist Shane Sparks.

M&C Saatchi Tokyo has designed a creative for client Sony China to promote its new A7R cameras.

The spot was produced by Australia's Cutting Edge.

The execution is via two TV spots

"Sony wanted something that communicated how their new camera was a world-first," said Jeff Gaunt of Cutting Edge.

"So we had to push the boundaries in a number of ways.

"The concept demanded visual authenticity, and shooting from the dizzying heights of 15,000 feet was necessary to fully encapsulate Sony China's narrative."

Nobu Yamamoto, Creative & Strategic Planner of M&C Saatchi Tokyo, said : "Setting new global standards through innovation sits at the core of Sony's brand philosophy, and it was with this ethos in mind that we created the idea for this commercial.”

He added: "To bring this creative to life, we needed an accomplished partner. And it was the team at Cutting Edge, spearheaded by Jeff Gaunt, who were nothing short of outstanding in making this all a reality. With their considerable expertise, and with great passion and professionalism, they expended all of their efforts to achieve a magnificent end result. We hold Cutting Edge in exceptionally high regard and we are more than grateful to have worked with them on this great opportunity provided by Sony our client."

The creative features base jumper and parachutist Shane Sparks.

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Tech topics dominate 100 Things to Watch in 2014

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Tech topics dominate 100 Things to Watch in 2014

JWT Worldwide has unveiled its latest list of 100 Things to Watch for the year ahead, with the Sochi Olympics, the FIFA World Cup in Brazil and first commercial space flight featuring amongst the projected landmarks for 2014.

Topics as diverse as drone regulation, tablet-first TV and robotic security guards are on the list as hot emergent topics.

“Our list spotlights developments around these major events and across sectors including technology, television, food and spirits, retail, health care and the arts," says Ann Mack, director of trendspotting at JWT.

"It also reflects broader shifts that we're forecasting, including the end of anonymity, the movement toward mindful living and the remixing of tradition in an 'everything goes' age."

The list, unranked and alphabetical, is heavily tech-centric, including new digital behaviour such as contemplative computing and digital grieving.

The list in full reads:

• 3D Printer Retail Hubs
• 3D Printing Accessories
• Aerial Yoga
• African Contemporary Art
• Algae
• Ambient Commerce
• Armchair Travel
• Arrested IRL Development
• Art Incubators
• AwesomenessTV
• Beacons
• Bitcoin Rivals
• Bitcoins Bust Out
• Branded Real Estate Development
• Brands Blur Gender Lines
• Brands in Space
• Brazil as Debutante
• Brazilian Art
• Breath Analysis
• Catering to Chemical Sensitivities
• Chinese Wines
• The Circular Economy
• Cocktails on Tap
• Community-Supported Everything
• Contemplative Computing
• Couriers on Call
• Craft Mocktails
• Deconstructed Dinners
• Delivery Wars
• Demonizing Food Dyes
• Digital Art
• Digital Grieving
• Divorce Parties
• Drone Regulation
• E-Cigarette Regulation
• Edible Packaging
• Equal Rights for Men
• Fashion for the Space Age
• Fast Food Tofu
• Feel-Good Fashion
• Glanceable UI
• Glassware
• Godless Congregations
• Google Glass Etiquette
• Hacking's New Frontier
• Haptic Technology
• Hashtag Fatigue
• Heads-Up Movement
• Homemade Baby Food Delivery
• Human Touches
• Infused Ice Cubes
• Internet Safety Nets
• Jumia
• Kid-Bots
• Live Broadcasts
• Makeup Salons
• The Marijuana Market
• mEmployment
• Messaging Apps as Retail Channel
• Metadata
• Mindfulness in Classrooms
• Minimoons
• Minute to Read It
• Needle-Free Vaccines
• Oculus Rift
• OTT TV
• Photoshop for All
• Podcast One
• Privacy by Design
• Privacy Marketplace
• Regional Ethnic Cuisine
• Robotic Security Guards
• Role-Playing Adventures
• Savory Yogurt
• Seamless Payments
• Semiautonomous Cars
• Sensory Literacy as Core Curriculum
• Sight-Running
• Smart Vending Machines
• Snail Slime
• The Social Divide
• Sochi's Third Coming
• Soju
• Speaking Visually
• Sports Mashups
• Stealth Health
• Survival of the Focused
• Tablet-First TV
• Techno-Paranoia
• Telediagnostics
• Telepresence Robots
• Traditional Folk Clothing
• Ugly Produce
• Unconventional Models
• Vaping Lounges
• Vegetable Co-Stars
• Verified Reviewers
• Virtual Stickers Come to Life
• Xbox Programming
• Xiaomi

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DDB Shanghai unveils Quaker Oats city hot spot creative

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DDB Shanghai unveils Quaker Oats city hot spot creative

DDB Group Shanghai has designed a new interactive 3D display creative for client Quaker Oats.

The execution is sited across a number of Shanghai's highest-traffic areas to promote the client’s new ready-to-drink Quaker Oats product.

The campaign has been described as the city's largest interactive 3D display.

"We are all very excited for the new ready-to-drink product from the Quaker brand ,” said Angie Wong, Business Director of DDB Group Shanghai.

“In order to create buzz around this launch, we decided to try something new using a traditional medium.

“There is a very strict 3-second-rule for outdoor displays where an ad will only get that many seconds of attention from people, but with the help of the Kinect technology we were able to lengthen that time frame - not only giving consumers more time to take in our message but also providing them with some fun during their commute.”

The sites are located at People's Square, East Nanjing Road and Lujiazui, described as the city's top three commercial pit stops.

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Creativeland Asia unveils Canvas Blaze smartphone creative

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Creativeland Asia unveils Canvas Blaze smartphone creative

Creativeland Asia has unveiled its latest creative execution for Sistema Shyam TeleServices Limited’s Canvas Blaze smartphone.

The campaign is targeted at young smart phone users who” see technology as their oxygen”.

"The film is an eclectic character-sketch of an emerging behaviour code we call the 'Internet Generation',” said Sajan RaJ Kurup, founder and creative chairman.

“The film is a first step towards establishing MTS as the network designed for a whole generation that uses a phone as everything but a just phone."

Leonid Musatov, chief marketing & sales officer at MTS India said: "We at MTS believe in constantly engaging our customers with exciting products and services.”

The campaign is executed via TV spots.

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The Drum's New Year Honours: Brands of the year featuring Heineken, Sainsbury's, O2 and Paddy Power

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The Drum's New Year Honours: Brands of the year featuring Heineken, Sainsbury's, O2 and Paddy Power

It’s a new year and time once again to dish out The Drum’s New Year Honours. But who were the brands brave enough to do something different in 2013? Which agencies impressed us time and time again? And what work will we cherish for years to come? All this week we'll be revealing our picks of the year, and we start with the best brands.

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R/GA London beats AKQA and Carat to top The Drum’s most awarded agency of 2013 leader board

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R/GA London has beaten off stiff competition from the likes of AKQA, Carat, AMV BBDO, and BJL Communications to become the most awarded agency at The Drum’s awards, scooping the coveted Hatstand award (pictured below). The agency came top for campaigns it entered in a variety of The Drum’s awards in 2013 such as The Creative Out of Home Awards, DADIs, Social Buzz Awards, The Drum Design Awards, MiAwards and UK Event Awards.

R/GA London beats AKQA and Carat to top The Drum’s most awarded agency of 2013 leader board

As a result of picking up so many awards across The Drum's events, R/GA London will host another very special trophy to mark the achievement - The Drum Hatstand, a wrought iron sculpture which was handmade by artist John Creed, who is also the father of Turner Prize-winning Martin Creed.

This year, R/GA London won more Social Buzz Awards than any other agency, including Best Innovation for The Feed by Getty Images, Best Mobile Campaign and Best Use of Check-in/Location-based services categories for its work with O2 Priority Moments (pictured).

It also scooped the UK Events Award for its Beats by Dr. Dre #showyourcolour work, and the same campaign won the Integrated Campaign category in the Creative Out of Home Awards.

The same campaign also won Best Use of Social Media at the DADI Awards, and it took Best App Design for O2 Priority Sports at the Drum Design Awards.

Commenting on the win Matt Lodder, vice president and managing director of R/GA London, said: “It's brilliant news that R/GA London have been named The Drum's Most Awarded Agency. We knew that we had had our best year yet in 2013, and this accolade only serves to highlight it.

“We're especially proud of the fact that our work won across the full spectrum of categories and different shows, as breadth of output is one of our agency cornerstones. From Beats by Dr Dre to Nike, from Unilever to O2, the work we produced for our clients last year was truly diverse – and 2014 is already shaping up to be even bigger for the office," he added.

Big Communications came second in the leader board, having won big at The Drum’s Chip Shop awards, RAR Awards, Social Buzz Awards, Cream Midlands and Roses Creatives Awards.

BJL followed in third place, with Stein IAS, UM London and We Are Social following in third, fourth and fifth place respectively. AMV BBDO came in at number nine, while Profero took 11th place and Carat UK took 14th. AKQA came in at number 19 in the leader boards, having won multiple categories at the Social Buzz Awards.

Meanwhile MediaCom took 31st place, having won in the Marketing on Mobile Awards (MOMAs), while OMD came in at 35 and Sapient Nitro at place number 41.

The full leader board of the Most Awarded Agencies can be viewed here.

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Heineken partners with Armin van Buuren for responsible drinking campaign

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Heineken partners with Armin van Buuren for responsible drinking campaign

Drinks giant Heineken has teamed up with DJ Armin van Buuren to launch a global responsible drinking campaign called ‘Dance More, Drink Slow.’

The tie-up aims to promote moderate drinking on nights out and is accompanied by a new music track, ‘Save My Night’, and a short film ‘The Experiment’, both of which were produced by Armin van Buuren.

These document a social experiment in which covers two separate nights out in the same club where the only difference was the DJ, highlighting their ability to influence the drinking behaviour of revellers.

Gianluca Di Tondo, senior director at Heineken commented; “For us, ‘Dance More, Drink Slow’ is an opportunity to create a moderation movement – a fresh look at how we approach the single most difficult issue that affects our industry today. Collaborating with Armin Van Buuren - another iconic Dutch brand – to create “Save My Night” sends a clear message to consumers that they can enjoy themselves, while also remaining in control.”

Armin van Buuren added: “When I play a DJ set to thousands of music lovers, I want them to enjoy the moment, to remember it after the night has finished. This means consuming alcohol in moderation, so that the moment is not lost.

“The reason I have partnered with Heineken on ‘Dance More, Drink Slow’ is because we have a fantastic opportunity, and responsibility, to connect better with our audience and affect behavior change. Drinking responsibly is an important issue and being able to use music, specifically the “Save my Night” track, to innovatively deliver that message directly to fans on the dance floor is unique.”

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MEC international managing partner Matt Adams moves to DigitasLBi as deputy head of UK media

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Adams will be based in DigitasLBi's London office

Former MEC international managing partner Matt Adams has joined DigitasLBi as deputy head of UK media, leading the development of the agency’s media offering in the UK.

At MEC Adams held board-level responsibility for digitally-led EMEA accounts including Marriott, BlackRock, Citibank and Xerox, with a remit spanning communications strategy, commercial management and digital leadership.

Prior to MEC Adams held roles with a number of media owners such as Yahoo Europe, IPC Media, Maiden Outdoor and TradeDoubler. In his new role with DigitasLBi Adams will focus on further growing the agency’s media capacities as a key part of its service offering.

Of the appointment, Ed Ling, chief UK and international media officer at DigitasLBi, said: “I’m delighted to be welcoming Matt into the DigitasLBi fold. He is a true media heavyweight with the experience and qualities needed to drive the growth of our UK media business as part of our unique blend of services. I look forward to working with him to take our media offering to the next level.”

Adams will be based in DigitasLBi’s London office, reporting to Ling. He will also take on client leadership responsibilities working closely with Edinburgh office MD, Steve Mallon.

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Panasonic named product placement partner for Channel 4’s The Taste

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Panasonic named product placement partner for Channel 4’s The Taste

Consumer goods manufacturer Panasonic has signed an exclusive product placement arrangement with Channel 4 cookery show The Taste, which will see its range of kitchen appliances on the set of its forthcoming series airing from tomorrow.

Based on the US format, which is hosted by celebrity chef Nigella Lawson alongside American chef Anthony Bourdain and French chef Ludo Lefebvre, the format sees budding cooks battle it out over 10 weeks to be named top chef.

Helping them to success will be Panasonic’s integrated induction hobs and ovens and American-style refrigerators.

Rob Ramsey, partnership leader at Channel 4 said: “Panasonic integrated appliances are the ideal product placement partner for The Taste. Combining a distinctive look and advanced functionality they fit perfectly with this format featuring top chefs and their protégées as they do battle to deliver the very best in high end haute cuisine in the most intense of environments each week.”

Zeena Hill, head of home appliance marketing at Panasonic UK said: “We are delighted that Panasonic is product placement partner for The Taste as the show’s professional format will highlight the versatility and superior functionality of our kitchen appliances.”

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Rob Reilly heads to McCann to serve as global creative chairman

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Rob Reilly heads to McCann to serve as global creative chairman

McCann Worldgroup has hired Rob Reilly as global creative chairman as part of a series of management changes.

Reilly recently announced his departure from Crispin Porter + Bogusky, where he served for over a decade most recently as partner/worldwide chief creative officer. In joining McCann, he has been tasked with overseeing global creative for the Interpublic Group agency as well as developing multiplatform approaches by leveraging the agency’s capabilities and communications resources.

"Rob is an incredible talent. He understands how to navigate today’s attention-challenged, media-fragmented consumer world by developing and extending creativity that has the sharpest strategic intent across any and all platforms, cultures, and geographies,” explained Harris Diamond, chairman and chief executive officer, McCann Worldgroup. “We look forward to Rob driving all our resources and disciplines together in a creatively synchronized way to solve brand challenges for our clients.”

In addition, Linus Karlsson has been promoted to creative chairman of Commonwealth, the McCann Worldgroup agency dedicated to the global Chevrolet account. In addition to his Commonwealth responsibilities, Karlsson has also been tasked with forming a new venture which is set to be unveiled later this year.

Finally, Andreas Dahlqvist has been named chief creative officer of Commonwealth and president of the McCann Creative Leadership Council.

Until recently, Karlsson and Dahlqvist respectively had been chief creative officer and deputy chief creative officer, Global Brands, McCann Erickson.

Diamond continued: “With the addition of Rob and with Linus and Andreas’ new roles—teamed with Luca Lindner (president, McCann Worldgroup) and our other Worldgroup creative leadership that includes Prasoon Joshi, Washington Olivetto, Joyce King Thomas, Monica Moro, Leandro Raposo and John Mescall, as well as the rest of our creative teams around the world—we continue to strengthen our focus on global client leadership and our commitment to delivering McCann’s highest standards of creative excellence.”

In 2013, McCann added several new global and regional clients, including the consolidation of the Chevrolet business globally, and the addition of Zurich Insurance, US Postal Service, Lockheed Martin, and Jose Cuervo to its client roster.

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Tesco hopes new ‘healthy living’ brand will provide a recipe for success

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Tesco hopes new ‘healthy living’ brand will provide a recipe for success

Supermarket giant Tesco is seeking to bolster its appeal toward Health conscious shoppers with the launch of its new Healthy Living brand today; replacing Light Choices and Eat Live Enjoy.

The new brand coincides with the introduction of a range of new food products geared toward assisting customers to achieve healthier lifestyles in 2014 by clearly labelling quantities of salt, sugar and fat and reworking its recipes.

David Wood, Tesco UK Marketing Director said: “Helping our customers and colleagues to lead healthier lifestyles is very important to us. This range represents a shift in the way we think about healthy foods – we want to give our customers great tasting products that make choosing healthier options easy.

“To do this we’ve drawn on new food trends and the expertise of our colleagues and suppliers who are passionate about food, to ensure our Healthy Living range provides choices that taste better, look better and are even more healthy.”

Some 230 products are included in the range at launch including bakery goods, ready meals and yoghurts.

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Infographic: Marketing statistics that will drive 2014

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Infographic: Marketing statistics that will drive 2014

WebDam has unveiled a series of predictions on what to expect in marketing in 2014, based on statistics.

Areas such as PPC, social media, events and content marketing are covered by the infographic.

The infographic also predicts that internet advertising will make up nearly 25 per cent of the entire ad market by 2015.



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Creative Works: Vote for your favourite, winners to be featured in 22 January issue of The Drum

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The Drum brings you a round-up of some of the latest interesting Creative Works.

Creative Works: Vote for your favourite, winners to be featured in 22 January issue of The Drum

Every week The Drum publishes a selection of new Creative Works.

You can vote for the work you like best with the winners to feature in the next issue of The Drum (22 January) in the Creative Works spread. Submit your vote before Monday 13 January to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com

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Innocent unveils new ad as part of £3.5m ‘Chain of Good’ campaign

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Innocent unveils new ad as part of £3.5m ‘Chain of Good’ campaign

Innocent has revealed the new ad central to its £3.5m multi-platform campaign.

The activity, developed in partnership with 101, celebrates the ‘Chain of Good’ that begins with an Innocent drink and aims to highlight the charitable donations it makes and how that money helps people around the world.

A 60-second ad premiered this week and tells the story of Joseph, a boy whose family was helped directly by Innocent ’s partnership with international development charity Send a Cow.

A longer online film is set to be revealed later in January and will show how another charity supported by the Innocent Foundation Practical Action has been able to help a Peruvian family.

The marketing push comes on the back of a year which saw Innocent’s business grow 7.4 per cent.

Dave Pickup, Innocent UK managing director, explained: “2013 was a great year for us, and we have fantastic plans in place to ensure 2014 is another strong year. Our new marketing campaign is the perfect way to share the promise that comes with everything we make: tastes good, does good, does others good.”

Clare Hutchinson, 101 partner and head of strategy, added: “Innocent is an amazing and inspirational company: we wanted to open up the windows and doors of Fruit Towers and share some of the brilliant things they do, so that when you buy an innocent, you know you're getting way more than just a tasty drink.”

The campaign is running throughout January across TV, outdoor, and digital. It also includes experiential activity.

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Cilla Black returns as the face of LV=’s 50 Plus Plan

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Cilla Black returns as the face of LV=’s 50 Plus Plan

Cilla Black has starred in a new campaign for LV=, the insurance brand.

Promoting its 50 Plus Plan, the ad follows the same format as previous spots and shows Black in an exhibition about the 1960s, reminiscing about milestone events like the arrival of the Beatles, the first man on the moon, and the rise of Swinging London. She then talks about the importance of preparing for the future.

Geoff Bates, head of marketing for LV= Life said: “Cilla has proved incredibly popular throughout her career and is still instantly recognisable to millions. In the advert, she talks about experiencing personal loss, something we can all relate to, and the importance of being prepared financially. We hope this message will encourage people to think about whether they have insurance in place to help their loved ones or help towards funeral costs when they’re no longer around.”

The spot was developed by creative agency redtag and is set to run from January across digital and satellite channels at breakfast, coffee, daytime and pre-peak times.

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Dixons Retail appoints Telefonica’s Gary Booker UK & Ireland marketing chief

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Dixons Retail appoints Telefonica’s Gary Booker UK & Ireland marketing chief

Dixons Retail has appointed former Telefonica Europe’s Gary Booker as chief marketing officer (CMO) for UK and Ireland as part of plans to “revitalise” its marketing.

Booker, who was previously CMO of Telefonica Europe, replaces former Dixons Retail marketing director Andrea Silver who had held the role for over five years. She will leave the business this summer to become non-executive director of UK charity Mind.

The move signals the company’s plans to “reinvigorate” its marketing activities, and building further engagement with customers, with Booker due to take up his new role this summer.

Dixons UK & Ireland CEO Katie Bickerstaffe said: “I’m grateful to Andrea for her contribution and commitment in recent years and wish her all the best in her future endeavours.

“This is an exciting time for Currys, PC World, Knowhow and Dixons Travel, as we look to revitalise our UK marketing and advertising. Gary brings a wealth of experience with him from previous roles at O2, Electronic Arts and Dunlop Slazenger and I look forward to working with him to bring our brands even closer to our customers.”

Dixons Retail employs 31,000 people in 12 countries, and claims more than 100 million customers shop with it every year, online and in its 900 stores.

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CMW unveils full agency rebrand for 2014 complete with new name - Stack

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The word 'stack' has origins in Silicon Valley and the west coast of America

Creative agency CMW has started the year with a full rebrand of the agency reflecting its new offering and proposition under the name Stack.

Rolling out from this month, the rebrand follows changes to the agency last year. The name Stack was chosen to reflect the agency’s full marketing ‘stack’ as it continues life as an integrated creative agency offering four key pillars of expertise.

“Our new name, Stack, points to our belief that really effective work nowadays comes from understanding the full marketing ‘stack’ and having the capability to blend different channels and disciplines together optimally at every stage of the customer journey. For most marketers the idea of an audience living in one channel is long dead – people and therefore ideas need to cross channels and technologies constantly,” said Liz Wilson, Stack CEO.

Branding agency Holmes and Marchant was tasked with carrying out the naming and identity project.

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